It doesn’t matter how long you’ve owned rental properties in Houston TX, or the surrounding area, you’re going to one day face the prospect of your rentals competing with other rentals in the area that may have better features and or amenities. The key to success when this happens is for you to highlight your rental properties best features by doing the following.
Photograph the right features
The first step in highlighting your property’s most sellable features is to share photos of the right features-a.k.a. the features your potential tenants will care most about. These features can be both design-focused and functional; a mix of the two may appeal to the widest audience. Focus on features like crown molding, new appliances, large outdoor or patio space, and newly renovated areas of the home. You don’t have to be moving to a different state to do a little research on property listings, for example, check out these North Carolina, raleigh homes for sale, you might find what you are looking for if you pay attention to their listings. If you are looking to sell your property it might be a little different, but it still helps to check out listings to get an idea of what you might want to do.
To make sure tenants see the property from every angle, put the images into a collage: “This allows somebody glancing through listings to see interior and exterior shots all at once. Because our homes are so beautifully staged, the split photos get a lot of attention and sets it apart from every other listing,” says Paul Moore, of Smith Mountain Homes.
You can also add multiple images to Facebook Carousel ads or Instagram’s new multi-photo upload feature to create a well-rounded view of the property. If you were to take advantage of this new feature on Instagram, it may make your business profile more desirable and it’ll help you grow your instagram followers over a period of time. Alternatively, you could also look at getting a few followers on the side thanks to this instagram manager from UpLeap. There are other options on the market, so do your research to see which is best,
Do virtual home tours
What better way to highlight your property than with a virtual tour? You can do this by taking a phone video and uploading to YouTube, or take live video with your Facebook or Instagram business page. Advertising your virtual tour on social media is a great idea for your property, however, low follower numbers could make it difficult to reach your chosen audience. Luckily there are social media tools – similar to SocialFollow – that may be able to help you to get more instagram followers for free. Either way, this is also a great opportunity to engage with potential renters, so while giving the tour, ask questions. You might say:
“We just finished this bathroom, and added the brand new clawfoot tub. We were also going to add glass shower doors to the bathroom as well but we weren’t sure if they’d fit in with our vintage style. However, I do really like them so it’s something I’m still considering. Do you like that vintage style? Should I include glass doors? Tell me in the comments!”
“Tenants love using the back yard for grilling and hanging out with friends-the grill over there comes with the property. How often would you use this area?”
If creating all videos on a social platform, be sure to download them and upload to your YouTube channel. You can begin creating different sections for each rental property, so anyone interested in your listings can get walking tours whenever they want.
Share high-quality images
Photographing the right features is important, and the next step is taking high-quality photos. Luckily, you don’t need an expensive camera or photography experience to do that. The new iPhone 7, for example, has made it even easier for you to get expert-quality photos all on your own, thanks to its new dual lens camera, which features a wide angle and telephoto lens, according to iPhone 7 Rumors Confirmed.
Other new phones like the HTC M8 also have this feature, making it possible for you to take photos with depth of field. This is a feature traditionally found only in expensive SLR and DSLR cameras, providing you with a great opportunity for you to get high-quality photos without spending a lot.
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